The Scotch Whisky Experience sits at the top of Edinburgh’s famous Royal Mile, right next door to Edinburgh Castle. We’re on a mission to make the world fall in love with Scotch whisky. Having first opened to the public in 1988, The Scotch Whisky Experience was created when 19 individual Scotch whisky companies jointly invested money towards showcasing the Scotch whisky industry to international visitors.
An interactive exhibition, not a working distillery, the Experience represents 90% of the Scotch whisky industry, making it the ideal first stop for whisky enthusiasts. We welcome around 300,000 visitors through our doors each year, 80% of whom are international.
Expertise in all things Scotch
The team at the Scotch Whisky Experience comprises some of the most highly-regarded figures in the whisky industry, across both our Board of Directors and company management. Three members of the management team have been made Masters of the Quaich, and another three heads of department are Keepers of the Quaich.
Every member of staff undergoes rigorous training on the production, regions and flavours of Scotch whisky, including a day at our industry-recognised Scotch Whisky Training School, weekly whisky tastings, brand tasting sessions and frequent training modules in exceptional customer service and accessibility. We’re also incredibly proud of our team’s extensive knowledge on the city of Edinburgh and Scotland as a whole: they’re always ready to answer questions and give recommendations to visitors on where to go and what to do in this beautiful country. Many of the team are also regular contributors to our blog, which covers whisky, things to do in Edinburgh, and a peak behind the scenes here at the Experience.
Corporate Social Responsibility
The Scotch Whisky Experience recognises the role that it plays within the wider Edinburgh and Scotland wide destination tourism proposition, both as an employer and for our visitors. We support the community around us and engage with and raise both awareness and funds to support selected organisations.
We are proud to support the following organisations:
Shop Collection Tins – these rotate each quarter in our Whisky Shop. Charities are nominated and chosen by our staff. Revenue taken for our carrier bags (5p per bag) is also donated to these chosen charities.
In tandem with our Corporate Social Responsibility activity we continue to work to keep up with best practice and invest in new technologies, equipment and facilities for our visitors. See our Accessibility page for more information.