Meaning: Valley of the Deer
Interesting fact: On Christmas Day 1887 William Grant, the founder of Glenfiddich, realised his lifelong ambition to create the best dram in the valley when the first drops of whisky flowed from stills in the distillery he and his family had toiled for a year to build.
Eco and sustainability :
As the world's first spirits brand, Glenfiddich operates its truck fleet with self-produced biogas. It is extracted from the residues of whisky production using a technology developed themselves. This low-carbon gas produces only minor emissions.
Over the course of the last decade Glenfiddich has become the first distillery to process 100 per cent of its waste residues on its own site, then to be the first to process those residues into biogas fuel to power its trucks.
If you spot a struck you see written on teh side; "Fuelled by Glenfiddich - turning whisky waste into ultra low carbon fuel". The special petrol stations have been set up for this on the grounds of the Glenfiddich distillerys sp they can fill up with whisky and whisky produced fuel mking the journey to filling and packaging cliemate neutral.
Compared to fossil fuels, each truck saves up to 250 tons of CO2 annually, which corresponds to a similar benefit for the environment as planting around 4,000 trees a year.