“I can’t wait to spark joy in our visitors”

Ellie, Senior Visitor Assistant at The Scotch Whisky Experience

Anticipation builds as work nears completion on the enhanced tour at The Scotch Whisky Experience, located at the top of Edinburgh’s Royal Mile. Following a major investment of £3 million the new tour will launch in 2023.

The Scotch Whisky Experience has been sharing the delights of Scotch whisky to a global audience of 8.5 million visitors for more than 35 years and is one of Edinburgh’s five-star attractions.

Susan Morrison, Chief Executive of The Scotch Whisky Experience, said “it has been so exciting to see the development of our new immersive visitor experience and we cannot wait to share it.  This unusual technology and our brilliant team of guides will lead visitors through the distilling process using a unique method of storytelling.”

More than just a liquid, Scotch whisky is an expression of Scotland and its rich traditions and natural heritage. The new tour promises to take visitors on a captivating journey across the country to discover what makes whisky the spirit of Scotland.

As well as learning about the distilling process, the immersive experience will also give visitors an appreciation of the importance wood has on the character and flavour of Scotch before the angels have their share.

Excitement is palpable amongst staff who will shortly begin their training with the new technology. Ellie Nichols, Senior Visitor Assistant at The Scotch Whisky Experience, said; ”working at The Scotch Whisky Experience sparks joy and I love teaching people about whisky.  I can’t wait to spark the same joy in our visitors. This new, completely immersive, experience is going to capture their attention from the minute they step through the doors. This is such a unique place, and I can’t wait to be part of the future of The Scotch Whisky Experience.”

The launch of this enhanced tour at The Scotch Whisky Experience will ensure even more visitors are welcomed into the extraordinary world of Scotland’s whisky heritage.


Please email marketing@scotchwhiskyexperience.co.uk or call 0131 220 0441.

The Scotch Whisky Experience Susan Morrison Chief Executive and Ellie Nichols Senior Visitor Assistant.