Three New Tour Areas Revealed at The Scotch Whisky Experience
We are incredibly excited to reveal our three new immersive tour areas are now open to the public!
Visitors are transported to a peaceful Highland glen, leaving the bustle of Edinburgh’s vibrant Royal Mile behind them. Beautiful immersive technology creates a tranquil introduction to the elements and ingredients that shape the spirit. This is “Origins”. Famous for our “four seasons in one day” visitors can discover the secret of how the landscape enriches the soft Scottish water and undulating barley fields turn from green to gold before the grains are harvested.
From the Origins we move to “The Art of Whisky Making”, where visitors will discover how single malt Scotch whisky is made. Mixing an enchanting kinetic sculpture with fascinating media, the distilling process can be seen from inside and out. The process is visualised in a way never seen before, embodying the art of whisky making.
The pure new spirit moves to “Maturation”. Seated inside the cask visitors will witness the charring, firing and filling, allowing for a unique and magical view of how the cask changes the character of the whisky as the years tick past.
The three new immersive areas form part of the full tour experience. Setting the scene for how single malt Scotch is produced, before discovering the whisky producing regions, the art of blending, and tasting a dram in one of the world’s largest Scotch whisky collections.
Susan Morrison, Chief Executive of The Scotch Whisky Experience, said “We are so excited to share the new experience with our visitors. This is the culmination of three year’s hard work by our passionate team. The immersive storytelling and brilliant technology within the tour will offer visitors a real insight into Scotch whisky.”
Following three years of careful planning, the new experiences have replaced the “barrel ride”. The Scotch Whisky Experience has combined technologies in an exciting new way, not yet seen at a visitor attraction in the UK.
The story of whisky production has been brought to life. It will entertain and enchant new generations of whisky lovers discovering whisky for the first time.
The launch of the new tour experience at The Scotch Whisky Experience will ensure even more visitors learn about the extraordinary world of Scotland’s whisky heritage.
“The maturation process is highly complex but this portrays it perfectly.”
Richard Paterson, Master Blender, Whyte and Mackay
“There is nowhere you can see how whisky matures like this.”
Sandy Hyslop, Master Blender, Pernod Ricard
“This newest addition to Edinburgh’s tourist attractions continues our mission of showcasing Scotland’s national drink in a very contemporary, modern way.”
Malcolm Leask, Managing Director, International Beverage and Chairman of The Scotch Whisky Experience
MEDIA ENQUIRIES
Please email marketing@scotchwhiskyexperience.co.uk or call 0131 220 0441.
