2023 visitor numbers!

We were over the moon to welcome 401,000 visitors to The Scotch Whisky Experience in 2023. We hope that each and every one of our valued customers enjoyed their experience with us and we fulfilled our aim of ‘helping the world fall in love with Scotch whisky.’

In a recent release from @Moffat Centre for Business Development, Glasgow Caledonian University 2024 we were delighted to hear that we were ranked at no.6 in the Scottish Visitor Attraction Barometer 2023 of the Top 10 paid admission attractions 2023/22.

Following our recent £3.5 million investment into our new tour experience, we are dedicated to ensuring all our guests learn more about our national drink, making us the ideal first stop for visitors in their whisky journey.

The new experience provides a dramatic new addition to the tour experience taking visitors from the origins of Scotch, through production to the magic of maturation, seen like never before, from inside the cask itself.

We are looking forward to the 2024 season ahead and showing our visitors our new interactive tour.


Scotch Whisky Experience building exterior