The Scotch Whisky Experience sits at the top of Edinburgh’s famous Royal Mile, right next door to Edinburgh Castle. We’re on a mission to make the world fall in love with Scotch whisky, and in 2018 we celebrated our 30th birthday. Having first opened to the public in 1988, The Scotch Whisky Experience was created when 19 individual Scotch whisky companies jointly invested money towards showcasing the Scotch whisky industry to international visitors.
An interactive exhibition, not a working distillery, the Experience represents 90% of the Scotch whisky industry, making it the ideal first stop for whisky enthusiasts. We welcome around 300,000 visitors through our doors each year, 80% of whom are international.
What we offer
Here at the Scotch Whisky Experience you’ll find a range of tours which cater to everyone; from those with a budding interest in whisky, right through to the drinks professionals wanting to firm up their expertise on Scotland’s most famous product. Each tour includes time in the World’s Largest Collection of Scotch Whisky: housed here since 2009, the Collection comprises 3,384 different bottles and has been described as “one of the seven wonders of the whisky world.”
The Scotch Whisky Experience is also home to two whisky bars each with over 450 different whiskies available to try; the beautiful, award-winning Amber Restaurant; and an impressive Scotch whisky shop stocking everything from whisky miniatures and hip-flasks through to rare and limited edition bottlings.
Expertise in all things Scotch whisky
The team at the Scotch Whisky Experience comprises some of the most highly-regarded figures in the whisky industry, across both our Board of Directors and company management. Three members of the management team have been made Masters of the Quaich, and another three heads of department are Keepers of the Quaich.
Every member of staff undergoes rigorous training on the production, regions and flavours of Scotch whisky, including a day at our industry-recognised Scotch Whisky Training School, weekly whisky tastings, brand tasting sessions and frequent training modules in exceptional customer service and accessibility. We’re also incredibly proud of our team’s extensive knowledge on the city of Edinburgh and Scotland as a whole: they’re always ready to answer questions and give recommendations to visitors on where to go and what to do in this beautiful country. Many of the team are also regular contributors to our blog, which covers whisky, things to do in Edinburgh, and a peak behind the scenes here at the Experience.
Corporate Social Responsibility
The Scotch Whisky Experience recognises the role that it plays within the wider Edinburgh and Scotland wide destination tourism proposition, both as an employer and for our visitors. We support the community around us and engage with and raise both awareness and funds to support selected organisations.
We are proud to support the following organisations:
Shop Collection Tins – these rotate each quarter in our Whisky Shop. Charities are nominated and chosen by our staff. Revenue taken for our carrier bags (5p per bag) is also donated to these chosen charities.
In tandem with our Corporate Social Responsibility activity we continue to work to keep up with best practice and invest in new technologies, equipment and facilities for our visitors. See our Accessibility page for more information.