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The Scotch Whisky Shop wins a 'Distillery Experience Award'

De16 retail win detail

We are delighted to announce that The Scotch Whisky Shop has won the title of Best Retail Experience at the Distillery Experience Awards.

Run by Drinks International Magazine, the Awards recognise innovation and excellence among distilleries and associated businesses. The Scotch Whisky Experience’s shop – which underwent a major £1m renovation three years ago – was recognised for its informative and accessible layout, the quantity and variety of stock, and the educational experience shoppers receive in-store from both interactive displays and staff. The judges also acknowledged the care taken to ensure new customers understand the product offering and buy something they or their loved one will enjoy.

We were also highly commended in the Best Distillery Event category for our annual ‘Evening with the Blenders.’ The event, which takes place as part of the International Spirits Challenge each May, was praised as being a unique opportunity for guests to meet the people behind the brands they know and love.

Susan Morrison, our director and general manager, said: “Buying whisky can often be a daunting task but we have worked hard in recent years to make it an informative and fun experience, so it’s great to have these efforts recognised at the Distillery Experience Awards. Our superb range of stock has also made us a one-stop shop for whisky lovers from across the city and beyond, and we’re proud that this is something the judges picked up on.”

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