Leading the way on WeChat Pay
The Scotch Whisky Experience is proud to have become one of a growing number of businesses in Edinburgh signing up to Chinese social media transaction system WeChat Pay, with new software installed in early September.
The software allows Chinese visitors at participating businesses to pay for products and services by scanning a QR code on their phone, which links with their WeChat profile and bank account information. Staff at the Scotch Whisky Experience have undergone training on using the system, to encourage Chinese visitors to the attraction to make purchases in the shop through this more familiar, accessible and secure application. WeChat Pay is one of the most popular methods of payment in mainland China, with the vast majority using it to carry out all daily transactions, dispensing with the need to carry cash.
The installation of WeChat Pay is an important step for the Scotch Whisky Experience, which has seen incredible growth recent years, taking China to their third largest overseas visitor market. This follows in the steps of the hugely successful China Ready campaign, run throughout 2017 and facilitated by the Edinburgh Tourism Action Group. The programme is aimed at promoting the city of Edinburgh to visitors from China, and at helping businesses to market themselves more effectively to the Chinese market.
“We’re very proud to be among the first in Edinburgh to adopt WeChat Pay as one of our key payment methods” said Tony Dick, Finance Director at the Scotch Whisky Experience. “As the Chinese tourism market goes from strength to strength, and with growing usage of China’s other transaction method, UnionPay, it’s great to be at the forefront of the technological developments that ensure those who choose to visit our amazing city feel welcomed and secure in making transactions using a method they’re familiar with.”